Zoe's Kitchen - Case Analysis

Zoës Kitchen began in 1995 as a family-run eatery in Homewood, Alabama. The troupe?s owner, president & angstrom unit; CEO, tooshie Cassismus had dark his assistance from his own parentage ventures to the family business, with desires to take a shit a foremost accompany. in general frequented by m differents with small children and clerical employees in the area, the eating place catered to those consumers with a desire for healthy foods at comparatively glare prices. As of declination 2005 there were 16 locations in quin divers(prenominal) states. The brand was strong and alike with freshness, home-style purity and family recipes. The add-in boasted healthy selections, mostly with a Greek influence, (i.e. fearful pitas & deoxyadenosine monophosphate; roll-ups, salads & adenylic acid; dinner plates) which consumers could likewise purchase in bigger quantities for take-home consumption. The manufacturing lookout was good for Zoës Kitchen. The alone expected step-up in the promptly uprise restaurant industry was expected to come after from the fast-casual segment, and as a ? fragment? of this segment, Zoës Kitchen was emplacemented well for growth opportunity. However, it also confront the inherent threat of fierce industry competition. The threat came from more directions; innovative players entering directly into the fast-casual mart, as well as other large players already in the restaurant business facial expression to grab market circumstances (i.e. fast-food restaurants offering fitter & fresher choices).

In December 2005, Zoës Kitchen looked forrader hoping for continue growth in the coming(prenominal) 2006 year. It had 3 schedule openings for 2006, and the company was seeking ways to position itself to exploit market opportunities that became available. small-arm everything to date had been positive, John Cassismus was now faced with the last principal: ?What next for Zoës Kitchen?? With John Cassismus putting his main(prenominal) focus on strategic growth, his next logical whole step would be to determine how to accomplish that design (Thompson et. al., If you want to rifle a full essay, order it on our website: Ordercustompaper.com

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