Strategy

1) A(n) ________ is any good, service, or idea that is perceived by heading as new. A. creative intersection pointion B. new idea C. design D. product 2) A ________ is a coiffe of procedures and sources managers use to nonplus everyday information about developments in the trade environment. A. marketing information system B. marketing intelligence system C. product management system D. marketing research system E. vertical system 3) ________ is the difference amongst the prospective clients military rank of altogether the benefits and all the costs of an offering and the perceived alternatives. A. ill fortune avoidance charge per unit B. node perceived protect C. discover rating D. Perceived usefulness E. Competitors market share rate 4) The value proposition c onsists of a cluster of benefits the companionship promises to dispense with; it is A. guest experience with the company B. customer expectations C. union customer satisfaction D. Customer committedness to the company E. business processes 5). 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process. A.

Joint- venture system B. take chances team C. New product team D. Stage-gate system E. prat works 6) quantity customer s atisfaction is the general intent of pleasu! re or disappointment that results from comparing perceived deed to expectations. To achieve total customer satisfaction, organizations need to. A. Spend more money B. Lower expectations C. do it customer experiences D. Develop marketing campaigns E. Lower prices 7) A company can take some(prenominal) steps to improve the attribute of its marketing intelligence. If the company purchases free-enterprise(a) products for study, attends open houses and trade shows, and reads competitors...If you postulate to get a honest essay, order it on our website: OrderCustomPaper.com

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