Maple Leaf Consumer Foods - Fixing Hotdogs A

ADMS 4900 Group Project Report?Maple Leaf Consumer Foods ? Fixing heat up Dogs (A)?Background InformationMaple Leaf Foods (MLF), a result of many another(prenominal) mergers and amalgamations, has been in Canada for over 100 years. Its operations focus on 3 core areas: amount produces, agribusiness and bakery harvest-homes. The meat product group is the oversizest, with sales to about $2.5 billion in 2000. for to severally one one business is made up of independent operating companies (IOCs), with each IOC run by a president and encouraged to come after a super C set of values. Efforts are underway to hone vertical coordination of the IOCs. A major concern for the meat product division is the hurt of food trade share in the impatient leaper manufacture where average price per kilo is increase while leger sold by MLF is decreasing. Current StrategyWhile act to be a court leader and cater to four-fold segments in the hot go after market, with ten-fold product s in each segment, MLF has become stuck in the middle. Internal analysisCore competence:MLF is receivedly move to become a low cost producer and potentially have the resources to become one of the better hot dog producers given their vast available resources.

Strengths (Resources and capabilities)Weaknesses? operose financials?Historical strike out presence?Market expertise?Integrated Suppliers?Strong do regional brands?New squad of marketing personnel? erect distribution channels?Losing market share due to multiple brands and focus?Lack of current market research? change magnitude costs principal to rising prices?Changes in formulas compromising mus! ical note of productKey advantage Factors and Financials:Over the years, MLF has been successful due to its knowledge of the market, obtained by dint of market research and flavour testing. The company also possesses a large financial base due to its reach in its 3 core business areas of meat products, bakery goods and agribusiness. orthogonal AnalysisOpportunitiesThreats? bountiful segment increasing by 11%? wild dog enjoyment is consistent throughout all income levels? development consumption at sporting events?Younger families... If you want to hurt a full essay, order it on our website: OrderCustomPaper.com

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