Marketing Cologne Ads

Cologne companies reel-in a lot of their money through magazine and media advertisework forcets. Marketers use effective techniques in the advertisements in order to twat a waders attention. The ad plantn is a staring(a) example for the marketing scheme used by eau de eau de cologne companies, to coffin nail the pockets of staminate consumers. With the use of refreshing view and an entrancing good example, consumers will be more probably to purchase the product. The scenery of the advertisement, ocean body of water system, provides the advertisement with a refreshing look, which gives the viewer a feeling of refreshment. Although the ocean water is one of the most obtrusive attributes contained in the ad, it is set as the background and alike blear-eyed out; symbolizing that it shouldnt be praised as the order of the advertisement. The advertisement strongly uses the coloring glooming. Now this is a neat technique, because the color blue symbolizes: cleanliness a nd refreshment. Also, blue is highly accepted by men, which would be the demography for the product. The male sample of the advertisement is an indispensable piece to make this ad appeal to the consumer. Studies show a trend that women mystify men who atomic number 18 sweaty, to be sexually appealing. The model is soaking wet from the ocean water.

This attribute serves as a placebo effect to imitate sweat, but using water to show a sense of cleanliness. The facial expression prone by the model gives him the cool look that women want, which other men, with less(prenominal) sex appeal, want. bankers bill the unt amed beard and messy the hair. These feature! s of model describe a feeling of danger or adventure, which any(prenominal) women may also find appealing. With knowledge that the minds of American consumers are trained to read from left(a) to right, the cologne, which is actually the main tar undertake of the advertisement, is strategically set(p) in the bottom right watershed of the ad; making it the last thing the viewer notices in the ad. The ad also displays layers of clarity: the water, the model, and then the...If you want to get a safe essay, order it on our website: OrderCustomPaper.com

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