Coffee shop Essay

burnt umber civilization cocoa berry cadence is determined to become a daily necessity for local java addicts, a place to ambition of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to lead a book, only in one.With the growing demand for high- grapheme gourmet java and great dish, chocolate socialisation ordain capitalize on its proximity to the University of operating room campus to get along a core group of repeat customers. Java kitchen-gardening allow offer its customers the go around prep ard coffee tree in the area that ordain be complimented with pastries, as tumefy as free books that its patrons can read to enjoy their visit.The company pass on operate a 2,300 consecutive home coffee except inside a walking distance from the University of Oregon campus. The owners collect secured this location finished a three- social class countenance with an option for extending. The have also provided $140,00 0 of the required $170,000 start-up funds. The remaining capital testament be obtained by means of Bank of America mercenary loans.The company is expected to grow gross sales revenue from $584,000 in FY2001 to $706,000 in year three. As Java Culture will strive to maintain a 65% gross gather margin and reasonable operating expenses, it will see net profit grow from $100,000 to $125,000 during the same period. 1.1 Objectives.Java Cultures objectives for the first year of operations are Become selected as the Best New coffee bean Bar in the area by the local restaurant guide. countermand in profits from the first month of operations.Maintain a 65% gross margin.1.2 Keys to SuccessThe keys to success will beStore send off that will be both visually attractive to customers, and designed for tumultuous and efficient operations. Employee training to insure the best coffee preparation techniques. merchandising strategies aimed to build a solid base of loyal customers, as strong a s maximise the sales of high margin products, such as espresso drinks. 1.3 Mission.Java Culture will make its best effort to cook a unique place where customers can socialize with each different in a comfortable and relaxing environment spell enjoying the best brewed coffee or espresso and pastries in town. We will be in the subscriber line of helping our customers to relieve their daily stresses by providing piece of mind by dint of great ambience, convenient location, friendly customer service, and products of consistently high quality. Java Culture will invest its profits to increase the employee satisfaction while providing stable return to its shareholders. Company Summary.Java Culture, an Oregon limited financial obligation company, sells coffee, other beverages and snacks in its 2,300 square feet premium coffee bar primed(p) near the University of Oregon campus. Java Cultures major investors are Arthur Garfield and James Polk who cumulatively own over 70% of the compa ny. The start-up loss of the company is assumed in the amount of $27,680. 2.1 Company Ownership.Java Culture is registered as a Limited Liability Corporation in the state of Oregon. Arthur Garfield owns 51% of the company. His cousin, James Polk, as well as Megan Flanigan and Todd Barkley hold minority venture in Java Culture, LLC. 2.2 Company Locations and FacilitiesJava Culture coffee bar will be located on the ground floor of the commercial building at the corner of West 13th Avenue and Patterson route in Eugene, OR. The company has secured a one-year lease of the vacant 2,500 square feet premises previously occupied by a hair salon. The lease contract has an option of renewal for three years at a fixed rate that Java Culture will execute depending on the financial strength of its business.The floor plan will include a 200 square feet back office and a 2,300 square feet coffee bar, which will include a seating area with 15 tables, a kitchen, storage area and two bathrooms. The space in the coffee bar will be approximately distributed the following way1,260 square feet (i.e., 55% of the total) for the seating area, 600 square feet (26%) for the production area, and the remaining 440 square feet (19%) for the customer service area.This property is located in a commercial area within a walking distance from the University of Oregon campus on the corner of a major thoroughfare connecting affluent South Eugene neighborhood with the busy downtown commercial area. The commercially zoned premises have the necessary water and voltaical energy hookups and will require only minor remodeling to accommodate the espresso bar, kitchen and storage area.The coffee bars open and clean interior design with mod wooden decor will convey the quality of the served beverages and snacks, and will be in-line with the establishments positioning as an eclectic place where nation can relax and enjoy their cup of coffee. The clear window displays, through which passerby will be ab le to see customers enjoying their beverages, and outside electric signs will be aimed to grab the attention of the customer traffic. ProductsJava Culture will offer its customers the best tasting coffee beverages in the area. This will be achieved by using high-quality ingredients and strictly following preparation guidelines.The store layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar. Java Culture will also offer its clients pastries, mild salads and sandwiches. For the gourmet clientele that prefers to prepare its coffee at home, Java Culture will also be selling coffee beans. The menu offerings will be supplemented by free books and magazines that customers can read inside the coffee bar. 3.1 Product Description.The menu of the Java Culture coffee bar will be built around espresso-ba sed coffee drinks such as lattes, mochas, cappuccinos, etcetera Each of the espresso-based drinks will be offered with whole, skimmed, or soy milk. Each of these coffee beverages is based on a shot of espresso, which is prepared in the espresso railroad car by forcing heated water through ground coffee at high pressure.Such espresso shots are combined with steamed milk and/or other additives like cocoa, caramel, etc., to prepare the espresso-based beverages. Proper preparation techniques are of paramount importance for such drinks. A minor deviation from the amount of coffee in the shot, the size of the coffee particles, the temperature of milk, etc., can negatively affect the quality of the prepared drink. 3.2 Sales Literature.