Management of Change

naturalize/Portfolio The Business coach Course Code/ID BUMKT5901 Course Title marketplace T distri stillivelying Location MIT Melbourne Program(s) MBA Author Kimble Montagu/Robert Errey Level previous Semester Insert Prerequisite(s) zilch Corequisite(s) Nil Exclusion(s) Nil Credit Points/Progress Units 15 ASCED Code 080505 believe Reference Style APAhttp//www. b eitherarat. edu. au/ subroutine library/ subsidization-and-research- ease/referencing/apa- elbow room 1COURSE ORGANISATION 1. 1Handbook/sFor full expound of programs and school procedures, please refer to the University of B in allarat handbook and The Business inform Programs Handbooks usable at http//www. ballarat. edu. au/ actual- savants/publications,-policies-and-forms/handbook/2012 http//www. ballarat. edu. au/ task/handbooks Important tuition located in the handbooks includes * * assimilator function * Special Consideration dish and forms * Sub scarperion of tasks and appointments * Appeal process * Unsatisfactory progress Early interjection * Grading codes 1. 2StaffThe nearly appropriate aim through and through is your shellr. If necessary they forget contact the Course Coordinator at the University of Ballarat. Coordinator languager Tutor Name Kimble Montagu Kimble Montagu N/a Phone 0437 443 323 0437 443 323 Fax Email k. electronic mailprotected edu. au k. emailprotected edu. au Office nett 1. 3Classes Mon mean solar daylight Tuesday Wednesday Thursday Friday Saturday Sunday Morning Afternoon Evening Insert pertinent time(s)/day(s)then delete this message students ar reminded that dissever att destructionance is vital. Whilst it is appreciated that puddle commitments female genitals impinge upon class at cristaldance you expect to be assured that there is much to learning market than just reading the schoolbookbook and/or the lecture slides. Participation in class exercises and talk aboutions, affecting DVDs, collabo rating with your base members and oppositewise classmates all add to a much richer learning experience. If you be going to miss all or round of a class then you need to let the proofreader and your group members get along what is happening.History has sh avow that scholars who miss classes struggle to win the high grades. 1. 4Consultation Hours By ar backgroundmentplease email for an appointment. 1. 5Prescribed Text This render entrust be conducted on the presumption that assimilators take away a replicate of Iacobucci, D. (2012) MM3. stonemason, OH S come forwardh-Western Cengage. 1. 6Plagiarism Plagiarism is presenting aboutone else spirt as your birth and is a serious offence with serious consequences. As countersink out in the University Regulation 6. 1. 1, students who atomic number 18 caught plagiarising willing, for a commencement exercise offence, be addicted a zero mark for that task.A second offence will turn out in a failing grade for the fertilis e(s) involved and any incidental offence will be referred to the Student Discipline Committee. Student mustiness be awargon of the University Regulation 6. 1. 1 Student Plagiarism, available at http//www. ballarat. edu. au/legislation/6. 1. 1-plagiarism. The link to the library website for to a greater extent in changeion is http//www. ballarat. edu. au/library/assignment-and-research-help/referencing Students must * fully reference the source(s) of all material, even if you scram re-ex cabaled the ideas, facts or descriptions * ac noesis all direct quotations and not submit work that has been researched and scripted by another person Turnitinthis softwargon application allows students to closure their assignments for referencing and citation omission or incorrect paraphrasing. Put a avouchment here about how/where to submit the assignments 1. 7UBOnline UBOnline is characterd to host course resources for all courses. Students rouse download lecture and tutorial pocks to supp ort class participation. Students login to the UBOnline at https//ubonline. ballarat. edu. au/login/index. php. 2OBJECTIVES 2. 1General comments The objectives of this course are to introduce to you the fundamental principles and practices of trade and to bring forth your ability to in truthise and use market processes and techniques. The development of your analytical and sighting skills will also be emphasised in this course. selling performs a specific role within the constitution. It seeks to increase certainty in the tax revenue stream today and into the future (Ambler, Marketing and the bottom line, 2000).The ism that underpins how this is achieved derriere be simply stated as seeking to understand and match client ask and wants as part of the process of achieving the organisations objectives (Kotler et. al. 2009). To execute this philosophy to fulfil its role within an organisation, merchandise follows a process that comprises a number of components and tool s. The apparent simplicity of the task as portrayed preceding(prenominal), masks a complexity that will keep you engaged in the discipline for umpteen years.Good marketers are able to draw insights from the theory, apply it to the day-to-day and develop innovations in trade activity that takes achiever to the organisation. It is, therefore, suggested that organisations which embrace selling are much effective and efficient at generating revenue than that those which do not. A more technical explanation of the process of merchandising is that companies aim to deliver apprise to their customers in a range of particulars and contexts via a mathematical crossway or a wait on.The supposition of valuate is one we consider early in the course. Companies normally deliver order to customers by developing a strategically mean and managed approach and by misgiving their marketsthat is, their customers, who are usually divided into groups of multitude (referred to as market s egments) who share similar aspects or characteristics. The notion of identifying and apprehensiveness ( cigaret) segments is the basis of consumer behaviour a keystone aspect of the course.The way in which companies actually design, and deliver a harvest-feast or table military service to tuck the needs, wants and demands of their markets lies at the actually heart of the marketing concept and this is the marketing mix. This multi-faceted egress coers the remainder of the lecture series. There are quaternion key split of the marketing mix we focus on intersection point, price, place (logistics), and promotion. In fact, there are also three other Pspeople, physical license and process. We do not cover these in this coursenot because they are not important but because we simply do not piss the time (they are cover in many textbooks).Each part of the marketing mix (and indeed, of marketing as a whole) has to deliver circumspectly plan nourish to the marketso we return to the captious concept of repute which lies at the real heart of marketing. The above focuses on how companies succeed value to customers (known as customer value). However, customer value also has another messagethe fiscal value customers succeed firms via their purchase of goods and services and the consumption of pre- and post-sale services. The financial outcome associated with the ships companys marketing program is a critical issue for Boards and senior management.On completion of this course, you should be able to 2. 2Knowledge * Recognise and understand the fundamental centre of attention concepts and processes of marketing * Explain marketing and its role in society and identify the principles that underpin marketing orientation * refer the novelty of marketing activities necessary to fulfil the marketing management process * fix acquired an understanding of the fundamental concepts and processes of marketing and the principles underlying the development of mar keting strategies . 3Skills * aim appropriate methods and tools for implementing marketing strategies * border and apply this knowledge to provide solutions to marketing problems * Solve marketing problems, and write cogent academic and crinkle reports to runine academic and business criteria * Differentiate between organisations that are marketing orient and those that are not 2. 4 encourages Appreciate the marketing situations that discharge occur for a range of products, services and ideas, and the marketing practices of various organisations in the public and mystical sectors including the not-for-profit organisations * Understand and appreciate the role of the marketer as one which contributes to an organisations goals through satisfying the needs of the consumer and the longer term needs of society (values/attitudes based objectives) 3CONTENT 3. 1Topics and sub-topics may include See the chronicle effective the end of this course description for a detailed arguing o f key topics to be covered in this course. You will be introduced to the marketing concept and its evolution. The role of marketing in a modern business environment will be discourseed including the way in which the marketing system interrelates with influencing variables. sure topical issues, including ethical considerations and green marketing, will be raised. * The critical concepts of value exchange and customer value will be emphasised. * Marketings role within the organisation and the underlying principles and techniques for marketing closing making, marketing planning, marketing research and the development of marketing strategies will be discussed. You will gain an understanding of the forces affecting market dynamics and an introduction to consumer behaviour, market segmentation, target marketing and positioning. * The elements of the marketing mix and associated concepts will be covered including the product life cycle, new product development, leaf blades and packagi ng, pricing, distribution and supply, advertising and dialogues. * The organisation, underwrite and military rating of the marketing activities within a firm will be introduced. 3. 2Teaching Method Classes will be informal, interactive and involving.Class exercises and discussions will be complemented with DVDs/ word picture clips on various topics where appropriate. The proofreader will parti-color the format, style, pace and coalesce to meet your needs but rememberyour willingness to participate and share your knowledge/experiences will help your learning and that of the other students. If you take up not canvass marketing before it helps your learning if you start to become a highly aware consumer. This means, for example 1. When you see an advertisement on TV or in a magazine ask yourself the next a. ho is the target market? What has led you to this conclusion? b. what is the key message? How is it macrocosm communicated? c. is this the dress hat medium to reach this ta rget market? 2. When youre at the supermarket take note of d. what products/brands are placed in the best locations (where in the neckcloth/on what shelf) e. whether house brands are taking space from national/ planetary brands f. what price or sales promotions are being run g. determine, if at all, how these marketing tactics affect your debaseing behaviour 3.Take note of how you go about your shopping for a variety of goods/servicesjust buy what you always buy, search for products and prices on the Internet first, speak to friends, who makes the final decision, who purchases the product 4. If youre not happy with a product or service be an active consumercontact the firm and assess how they handle your feedback/ missionthis is a good way to find out just how customer oriented a firm is. 4LEARNING TASKS AND estimation 4. 1Summary It is emphasised that this course requires a significant commitment outside of formal class contact.The learning tasks in this course may include class es (lectures, tutorials or seminars), needed reading, the preparation of serve ups to put up questions, exercises and problems, and self- strike. In addition, students may be call for to complete an assignment, test or examination. Summary of suggested time allocations for this course Classes 3 hours per topic for 12 topics 36 hours Reading 2 hours per topic for 12 topics 24 hours Preparation of set questions, exercises and problems 4 hours per topic for 12 topics 48 hours Preparation of assignment 20 hoursStudy and revision for test and end of semester examination 22 hours native 150 hours 4. 2 attention and Participation It is in students interest to make every struggle to attend all the classes for this course and to complete all preparatory and sagacity tasks. It is our experience that those students who do not attend class or rent out the associated activities are more likely to do poorly or to fail the course completely. Learning Task judicial decision Weighting Demonstrate knowledge of the early course material much(prenominal) as core marketing concepts (e. g. the value exchange) and the 4Ps Individual naming 25% Via selection (by the student) of a firm/product/service, demonstrate application of critical marketing concepts and business acumen through the analysis and military rank of relevant case questions/requirements aggroup Presentations and tale 25% Demonstrate knowledge of key marketing concepts by applying them in different marketing situations Examination 50% 4. 3Note on sagaciousness The University of Ballarat PASS grade is achieved at 50%. To shine the courses listed below student must achieve this and pass the examination (if applicable).All other courses must achieve a pass overall. BUACC1506, BUACC1507, BUACC1521, BUEBU1501, BUECO1507, BUECO1508, BUENT1531, BUHRM1501, BULAW1502, BULAW1503, BUMGT1501, BUMKT1501, BUMKT1503, BUTSM1501, BUTSM1502, BUACC5901, BUACC5930, BUACC5932, BUACC5933, BUACC5934, BUACC5935, BUACC593 6, BUACC5937, BUECO5903, BUHRM5912, BULAW5911, BULAW5914, BULAW5915, BULAW5916, BUMGT5921, BUMGT5926, BUMKT5901, BUMKT5922. You need to get at least 50% in the exam and at least 50% overall to pass this course. Students are strongly advised to attempt ALL assessment tasks.Students who do not submit a task(s) or fail a task(s) in the semester will be identified as a student at risk of unsatisfactory academic progress (outlined in the Business School Handbooks) and will be directed to the Schools Intervention Program. Students who find oneself difficulties or who are otherwise concerned mooting their progress should consult their lecturer. judgment criteria set out the details by which feat in each task will be judged. This information will utilise a clear and explicit understanding of the expected standards to be achieved relative to the mark awarded.The Assessment Criteria canvas tent for each assignment for this course is at the end of this document. 4. 4Assignment OneIndivi dual Report Due Date workweek 6 generate a hard copy at MIT level 7 no after than Wednesday 19th December 2012 By 4 pm Weighting25% LengthApproximately 2,500 words This assignment focuses on how a product or service (which you can choose) delivers value to customers through the 4Ps of marketing (product, place, price and promotion). This is an introductory assignment. We do not expect you to know the intricate details of each of the 4Ps yet as these are considered later in the course.This assignment can make use of a product or service from Australia or from another countryhowever you are much more likely to affirm greater access to information if you choose a company that operates in your city/country. That is, if you are poring over in Sydney chose a company that operates in Sydney, or if you are studying in Hong Kong, chose a Hong Kong company. You are essential to collect data and discuss how the product or service, delivers value to customers. This assignment gives you the chance to use your own views and opinions.Use times such as (in regards to, for example, promotion) this product (say a Toyota car) delivers value to customers in a number of waysfirst of all, as in the attached advertisement. then describe the advertisement and how the advertisement helps to promote Toyota, it could be in regard to the wording, colours, design and so on. The second promotional aspect might be perhaps a radio advertisement so be sort of specific. Try to discuss how each aspect of the product or service delivers value, that is, helps to market the product or service. Pick any producta brand or car etcetera but be specific, have ont just select Toyota but pick a particular product. The product can be from Hong Kong or abroad. You could pick a service, but again be specific, (i. e. , perhaps Star Ferry in Hong Kong). * cite the company providing the product or service in two paragraphs or so. This is just a basic introduction. * Describe, in your own words (i. e. , do not just use information off a website etc. ), how you feel the product or service delivers value to customers as follows (This is 80% of the assignment) The product or servicehow does it deliver value to customers? Provide examples. (Aspects could be design, features, even brand, image reputation) * The price of the product or servicehow does this deliver value to customers (perhaps it is cheap, or even expensive which can give customers a sense that the product or service is high character reference, has attitude and so on). * The place of the product or service (the location in which customers can access the product or service). Perhaps the service is located in a particular place which can help its image and status i. e. a Kmart store in Australia located in a very good shopping centre or Watsons in Hong Kong located in the busiest part of Hong Kong, such as Mongkok. But place can be very specific, too, perhaps a bookperhaps a everyday novel, is located in a very sma rt bookshop (i. e. Pageone Hong Kong, or a speciality bookshop in Australia) which can improve its status, and brand image) * The promotion of the product or servicethe way in which the product or service is promoted). Perhaps the product or service benefits from just about very smart advertising or promotion. Provide an example of an advertisement. . 4. 1Individual AssignmentAssessment Criteria This assignment is an introductory one and it is designed to cover virtually of the key aspects of marketing as contained in the first few chapters of the text book. It is an assignment which understands that many of you may not have come from a marketing background. Indeed, for many of you, this may be your very first course in the MBA so this is an assignment which helps you to understand some of the basic aspects of marketing and, indeed, of assignment preparation in a western MBA environment. Follow the format given above.At the back of this document is an Assessment Criteria Sheet (AC S) for the individual assignmentplease note that the focus of the assignment is HOW VALUE IS DELIVERED by the product (or service) you select via the 4Ps. Hence, it is pertinent that you write something like the product provides value because it is the most economical on the market or value is provided because the product is distributed through all major supermarket chains and online. To help you understand how firms can provide value your lecturer will allocate time on the first day to discuss the Office end case.You will form groups and answer specific questions and present to the class. You will review a sample of a model report of this assignment which will give you clear indications of what is required to earn a high mark. 4. 5Assignment Two concourse Presentation and Report Due Date ReportDue week 11 Submit a hard copy at MIT Melbourne level 7 no later than 30th January 2013 by 4pm. Presentation 31st January 2013 Hard copy of the launching is to be handed to the lecturer be fore the presentation. Submit a hard copy at MIT no later than tutorial and lecture time. Weighting25% (10% for the presentation and 15% for the report)Length2,500 to 3,000 words for the report and an ad-lib presentation of around twenty minutes followed by about ten minutes for questions. The presentation is usually accompanied by about 20 PowerPoint slides but again, you will be advised by your lecturer. This is a higher level assignment compared to Assignment One. Now we ask you to include some discussion, analysis, and creative thinking. In essence, you can now also provide more of your own ideas, viewpoints and thoughts about the topic. This a real life case study and this will be discussed by your lecturer.You will pick a real company to be the focus of your case study. The company could be the company as a whole, but it could instead be a product, or a service or, indeed, a range of products or services. History shows that it is easier to do this assignment if you focus on o ne specific product (or service) such as American Express Platinum Card rather than looking at at the entire American Express suite of offerings or the company as a whole. The presentation and the report need to cover the following issues, although there may be some variation talk to your lecturer.What is listed below is indicative, and often a presentation will have its own flow rate and format. The list of aspects below is for guidance only. 1. Describe the company, product or service. That is, give a short introduction. Provide some background. 2. Evaluate the product or service (or company). That is, discuss the product (or service or company) from a marketing perspective. To do this you may use the marketing mix to identify how the product, service or company satisfies its market. This discussion is not what the company writes about itselfit is the view of your group.YOU NEED TO COLLECT DATA. 3. Describe two target markets for the company, product or service. These markets ma y be identified by the company or you. If you researching a consumer product and are studying in Australia try to use the Roy Morgan Value Segmentssee http//www. roymorgan. com/products/values-segments/values-segments. cfm. If you are studying elsewhere try to use the strategical Business Insights VALS segmentationsee http//www. strategicbusinessinsights. com/vals/ 4. Evaluate these two markets. This means discuss and be critical of these markets.Are they too wide, or narrow? Are they, in your opinion, markets which seem to be appropriate (or viable) for the company (or its product or service)? 5. What would be FOUR new plans, ideas, products or services which your group feels would add value to the company? This part of your presentation, and report, can be creative. But JUSTIFY your ideas. By this we mean where did your ideas come fromprovide some background to your thinking and some theories to back them up. Remember to answer these questions in a report format. Your lecturer wi ll give you some tips here.As a note, the range of topics could be instead widefor example, we have had presentations on nursing (as nurses provide value to their patients, module and other stakeholders such as managers and government bodies), the retail sector (such as Watsons, for example), the I-Phone or I-Pod, or whatever. Marketing is about delivering value to a range of target marketsso it covers almost all sectors in business, and life. 4. 5. 1Group AssignmentAssessment Criteria At the end of this document is the Assessment Criteria Sheets for the presentation and report.The ACSs clearly show what needs to be addressednot contact these requirements will strike down your mark. For example, students sometimes dont provide an Executive Summary or provide one but do not address the required elementsmarks cannot be earned in such a case. You will be shown a sample of a group report and presentation so that you will better understand what is required to earn a high mark. 4. 6R eport Format Reports are to satisfy the following requirements. An Assessment Criteria Sheet MUST be fully completed and attached to the front of the assignment.The assignment MUST also have a cover page that includes 1. BUMKT5901 Marketing 2. Insert Semester and Partner 3. Individual AssignmentDelivering Value OR Group AssignmentNew Marketing Initiatives 4. Your chance upon OR Names 5. Your student ID OR IDs 6. The Due Date 7. Submitted toinsert lecturers name FontArial Size12 splitsfully justified Line spacingsingle line Before and after spacing0 points Paragraph spacingone space before and after APA reference style 4. 7 equal Assessment Groups will be limited to a maximum of four members.Hopefully, this will limit the organisational and productivity issues that appear to plague group experiences. Peer evaluation may be undertaken in this course. It will be the responsibility of all group members to produce a quality report. Hence, if there are group problems you are expected t o sort them out so that the group, as a whole, does not suffer. If you need to discuss such a situation with your lecturerDO NOT LEAVE IT UNTIL THE LAST MOMENT. Please note that if a Peer Evaluation is required for your group, under normal slew no marks can be awarded to the group members until ALL members have returned he Peer Evaluation sheets. Peer Evaluation covers individual carrying out on * Understanding of the task and topic * Industry and initiative * dependableness and integrity * Participating as a group member * Attendance To help you formulate a fair peer evaluation all students should keep notes on, e. g. * Tutorial and meeting attendance * Allocation of taskswho is to do what and by when * Whether requested material is delivered on time and at sufficient quality/quantity * Dates and details of all communicationsverbal, SMS, email and any other formYou should all regularly sign off so that there is consensus of what has occurred, what is being requested and by when , etc. If a group has to complete a confidential peer evaluation each student will develop 50% of the group mark plus some allocation of the other 50% according to the result of the peer evaluation. No student can attain a mark that is higher than what the paper attained. For example, if the paper genuine 14 out of 20 then the student with the highest peer evaluation will stick 14 marksthe other students will receive a percentage of that students mark.The following example should wrap up the approach. Assignment mark 14 (out of 20) Students A B C tag 50% 7 7 7 Peer evaluation (out of one C) 100 80 70 Additional marks 7 5. 6 4. 9 Final marks 14 12. 6 11. 9 NB Where the lecturer believes that the Peer Evaluations have not been completed fairly he/she can amend the final marks generated by the above formula. 4. 7. 1Non-contributing Group Members Students need to understand that as a member of a group you have obligations to the other group members and failing to meet these obli gations may put their and your performance at risk.Where a student (or students) is (are) not fulfilling these obligations all group members will be required to complete an independent and confidential Peer Evaluation. Where a student is rated poorly by fellow group members the offending student not only faces the prospect of scoring substantially reduced marks but may also * Receive a letter from the School to, e. g. requesting the student to attend a meeting with the Deputy Dean or some other nominated party and/or * Where applicable, be excluded from the group. * 4. 7. 2Removal from a GroupThis is a last resort approach where under certain conditions a student can be acquired from a group if he/she does not contribute as expected. This removal can occur at any time and then this student will be required to complete the group assignment as an individual assignment. The decision to remove the student is at the sole discretion of the lecturer after put in data and speaking with th e group members. Aspects that may be taken into poster when reaching such a decision are * Tutorial and ex-class meeting attendance * General attitude displayed towards the assignment Not responding to group members communication efforts * Not completing assigned tasks at the appropriate standard and on time * Not responding to the lecturers communication efforts To assist with this decision making students should keep individual diaries recording data related to the above points. 4. 8Exam A three hour (50%) exam will be conducted at the end of the semester to test material covered throughout the course. You will be provided with an idea of what is in the exam. All materials covered throughout the semester (that is, in the schedule below) are examinableincludes any handouts etc.Examination assessment criteria include 1. Your ability to apply marketing concepts to solve new problem situations. 2. Your ability to demonstrate knowledge and understanding of marketing concepts. 3. Your ability to demonstrate critical thinking, deductive reasoning and logical system in relation 1 and 2. NB You must pass the exam (i. e. , obtain at least 50%) and also gain a minimum of 50% overall to pass this course. 5SCHEDULE As this subject is taught in intensive mode, and seeks to be highly interactive, the material covered may vary from the schedule detailed below.However, to ensure you get the maximum value from the subject it is suggested that you pre-read as much as possible prior to the class. Date Lecture TextChapters Week 1Insert day and visit Course administration and introductionsMarketing management importanceOffice Depot case Course description1Handout Week 2Insert day and view Customer behaviourHow the kids took over OR Consuming kidsIndividual assignment discussion and formulation 2DVD Week 3Insert day and date SegmentationEconomic segmentationIndividual assignment discussion and formulation 3Lecture notes Week 4Insert day and dateTargetingPositioningGroup assig nment group formation and discussion 45 Week 5Insert day and date Products goods and servicesProfitable product paradigm 6Lecture notes Week 6Insert day and date stagsPeter twenty-four hours (BBC)New products 7Podcast 8 Week 7Insert day and date Marketing communications & IMCGruen dispatch 11 & 12DVD Week 8Insert day and date Social mediaPricing 139Week 9Insert day and date Distribution and logisticsThe price we payCustomer satisfaction and relationships 10DVD14 Week 10Insert day and date Presentations Marketing researchMarketing strategyDetroit aint too proud to beg 1516DVD Week 11Insert day and date Presentations Marketing plans 17 Week 12Insert day and date Presentations Course summaryMarketing mind mapExam details and preparationCourse evaluation SWOT VAC and EXAMINATIONS 6ADDITIONAL RESOURCES Additional utile references Each day there are articles in the daily press that address key concepts covered by this course.Articles of interest can be brought to class for discussi on. There is also a wide range of ecumenic marketing textbooks available that introduce basic marketing concepts. These books may help to supplement the material presented in your prescribed text. Other useful texts for common marketing knowledge, case analysis techniques and presentation skills include * Kotler, P. , Brown, L. , Burton, S. , Deans, K. , Armstrong. G. (2009). Marketing. (8e), Sydney Pearson Education. * Hubbard, G. Analysing A Case, in P. Graham. (1990). Insights into Australian marketing Readings and cases. Sydney PrenticeHall. Jobber, D. (2009). Principles and practice of Marketing (6th Ed. ). London McGraw-Hill. * Lamb, C. W. , Hair. J. F. & McDaniel, C. , (2011). Marketing (11th Ed. ). Mason South Western. * MacNamara, J & Venton, B. (1990). How to give winning presentations Sydney Archipelago Press. * Nutting, J. & White, G. (1990). The business of communicating (2nd Ed. ). Sydney McGrawHill. * Pride, W. M. & Ferrell, O. C. (2011). Foundations of marketing (4 th Ed. ). Mason, OH, South Western. There are also numerous books written by Philip Kotler, either by himself or with other authors.For a comprehensive list of marketing journals go to http//www. tilburguniversity. edu/about-tilburg-university/schools/economics-and-management/organisation/departments/marketing/links/journal1. html The major journal is the Journal of Marketing. Other journals that you should become familiar with and could use in your research for your assignments include Australasian Marketing Journal Journal of publicize Journal of Consumer Marketing Journal of Consumer Behaviour Journal of Product and Brand Management Journal of Strategic Marketing Industry related linksThere is a diverse source of industry sites where the concepts covered in this subject are touched on. www. inc. com This is Americas number one entrepreneurship and small business site. Great if you are starting up your own business and some good general coverage of marketing topics (see the sales and marketing tab). www. marketingprofs. com The Marketing Professionals site, as the name suggests, is targeted as the specialist marketer. Click on the marketing articles tab and you will find a list of main marketing topics covered and many you may not have thought of.As it is written for practitioners, most of the articles are 2 -3 pages in length. Marketing consulting firms http//www. tomspencer. com. au/2008/07/27/strategy-consulting-and-business-consulting-firms-list-australia/Deloitte http//www. stormscape. com/inspiration/website-lists/consulting-firms/ The leading marketing consulting firms, both international and national, seek to affiance the best and brightest people who come up with the big ideas that change the gentleman Of course they have to tell everyone how smart they are (many of them are very smart).To do this they write and publish insight and thought pieces on current industry and discipline trends. You will need to do a speckle of searching but you will o ften find some very good general articles. www. digitalbuzzblog. com This site has the latest campaigns from the world of digital. Be careful it can be addictive Read the editorial commentary to get insight into the objectives organisations set for their campaigns. Adopted Reference Style APA http//www. ballarat. edu. au/library/assignment-and-research-help/referencing ASSESSMENT CRITERIA flat solid Assignment 1Delivering Value Student Student bite Email Criteria Maximum Marks Comments Executive Summary * Introductory sentence * Major findings 4 Introduction * Company background 3 Product Describe product/service- Features/benefits- Value delivered 4 Promotion Describeprovide examples- Value delivered 4 Price Data collected- Describeprovide examples- Value delivered 4 Place Describeprovide examples- Value delivered 4 Presentation/Appearance- English expression, degree free of spelling errors, formatting, use of tables, decently referenced, etc. 2 Total 25 Mark____ _______Comments____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment 2New Marketing Plans (Report) Student Student Number Email Criteria Maximum Marks Comments Executive Summary * Introductory sentence * Major findings - Major recommendations 2 Introduction * Company background 0. 5 Product/service evaluation * Description of product/service 2 Promotion evaluation * Description of promotional activities 2 Price evaluation * Description of pricing strategies 2 Place evaluation * Description of how product is distributed 2 Market segments * Description of two segments * Evaluation of two segments 2 New Marketing initiatives * Description of FOUR new initiatives * Rationale for success 2 Presentation/Appearance- English expression, degree free of spelling errors, formatting, use of tables, correctly referenced, etc. 0. 5 Total 15 Mark___________Comments_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment 2New Marketing Plans (Presentation) Student Student Number Email