Apple Strategic report Essay Example | Topics and Well Written Essays - 2750 words

apple Strategic report - analyze ExampleWhen one examines the financial figures from the time Jobs returned, the results atomic number 18 truly staggering. Essentially, he brought an transcription from the brink of bankruptcy to one annually generating $25 billion dollars in net income and a stock valuation exceeding $500 per share (Apple, 2011). While Tim Cooke assumed the CEO position after Jobs death the organization has retain its prominence. Currently Apple competes in a variety of market sectors mp3 players, smart phones, personal computers, tablets, and they are rumored to be entering into the television market (Elmer, 2011). I. Internal Strategic Audit PESTEL Analysis Apple, Inc. competitive position involves a complex array of elements. Within this context of investigation a PESTL analysis has been established as a means of examining Apples market position. Political Analysis To a large degree the organization has avoided significant political restrictions. While the United States Department of Justice (DOJ) readily intervenes in large credit line mergers, the extensive amount of competition at Apples level of operations is such that political science encumbrance is not necessary. Political considerations only indirectly affect Apple through DOJ intervention in large-scale telecommunications suppliers competing for spectrum (Velazco, 2011). For instance, the government of late blocked a merger between AT&T and T-Mobile the impact on Apple is in terms of stateing overarching low cost services when usage patterns are considered (Velazco, 2011). One also considers the potential of foreign political risks. Currently over 50% of Apples sales are international and one considers the potential of such profits being affected by future political shifts related to patent or licensing concerns (Apples international sales, 2011). Economic Analysis There are a number of economic considerations. One notes the macroeconomic recession shifts in both the Uni ted States and atomic number 63 hold the potential for a negative impact on Apples continued success. In these regards, one considers that Apples success has largely come from sales of quality electronics that necessitate a corresponding high price tag. Recessionary headwinds could potentially create a public shift towards sink cost product design. Social Analysis In terms of social elements one considers that one of Apples greatest assets has been its innovative brand and marketing approach. While quality and innovation has greatly compulsive net profits a close contributing factor has been Apples branding as a chic alternative to dominant culture. While such an approach was viable when Microsoft and IBM remained dominant in the market, Apple has since become the mainstream to which they once positioned themselves. With the death of Steve Jobs one questions if they will be able to continue to maintain this cutting-edge brand. Technological Analysis Apples current position in smar t phones as a leading provider is most attributable to cutting edge technological design. The iPhone 4 was go with by the iPhone 4S in October 2011 continuing Apples commitment to innovation (Brown, 2011). In addition, Apple has recently implemented Siri, a voice activated recognition service. Latest reports have indicated that service providers have undergo tremendous challenges meeting data demands (Browning, 2011). Environmental Analysis To a large extent Apple has been prospering in becoming embroiled in environmental controversy. Still, recent