Acer Company Marketing Case Study Example | Topics and Well Written Essays - 1000 words

Acer Company Marketing - Case Study Example It is of considerable importance to highlight the fact that the paradox related to the company’s focus on the global and local markets is part of company’s long terms strategy. It is relevant to mention that during the middle of the 90’s period, the company was facing issues of depreciating sales in the markets of the United States. Significant analysis by the company in regards to the causes associated with the slowdown in sales resulted in a strategic change of the company. The top management of Acer realized that for the purpose of entering the foreign markets of United States, it is very essential to develop a significant strong hold in the local Chinese market, which can be viewed as the company’s home turf. Also, the management realized that by catering to the local market, Acer will be able to leverage significant advantages in regards to economies of scale, which will thus make it viable for the company to focus on the process of introducing innova tion to its products (Keegan and Green, 2009, p. 80). Finally in a closing note, it can be specified that the company realized that by adding innovation to its product offerings, Acer will be able to squeeze out significant edge in regards to the offerings of the local players of the US market, thereby making it possible for the company to achieve a high sales turnover from the market of the United States.It has to be said that the company faced depreciating sales in the period of 1995-97, which resulted in fall of market share in the US.... It is relevant to mention that during the middle of the 90’s period, the company was facing issues of depreciating sales in the markets of the United States. Significant analysis by the company in regards to the causes associated with the slowdown in sales resulted in a strategic change of the company. The top management of Acer realized that for the purpose of entering the foreign markets of United States, it is very essential to develop a significant strong hold in the local Chinese market, which can be viewed as the company’s home turf. Also, the management realized that by catering to the local market, Acer will be able to leverage significant advantages in regards to economies of scale, which will thus make it viable for the company to focus on the process of introducing innovation to its products (Keegan and Green, 2009, p. 80). Finally in a closing note, it can be specified that the company realized that by adding innovation to its product offerings, Acer will be able to squeeze out significant edge in regards to the offerings of the local players of the US market, thereby making it possible for the company to achieve a high sales turnover from the market of the United States. 3. It has to be said that the company faced depreciating sales in the period of 1995-97, which resulted in fall of market share in the United States. As a counter measure, significant amount of strategic changes were introduced within the company’s business process. As a part of the strategic change, the market focus of the company was shifted to the local market of China, which is fast growing in nature. By trying to cater to the market of China, the company Acer tried to leverage the benefits associated with economies of scale, as well as tremendous availability of high